Urban Mummy case study involving clever SEO techniques

URL: www.urbanmummy.co.uk

Tel: 0844 815 0590

Urban Mummy is a successful online provider of a broad range of child and baby products. They supply everything from body suits and nursery accessories to personalised christening gifts and gifts for new parents. Urban Mummy were struggling to maintain first page positions on many of the UK's most popular search engines so they employed the services of Weblinx Ltd to help. The search engines that Urban Mummy was looking to target included Google, MSN, Yahoo and a selection of others.

Through discussions with the Urban Mummy team Weblinx quickly managed to determine the strongest key phrases for the baby products industry. This provided us with the information required to put a selection of clever SEO techniques in place within the Urban Mummy website. The appearance of their site was not changed in any way by implementing these changes. The work that Weblinx conducted did not stop once the website had been uploaded. In order to keep these first page positions Weblinx constantly monitored the progress of all Urban Mummy's key phrases throughout the contracted period. This gave us the resources to revise and refine the SEO work that was already put in place and so further enhance the optimisation process. Weblinx sent Urban Mummy monthly reports so they could monitor the progress for themselves. Urban Mummy were free to contact us here at Weblinx whenever they had a query and our friendly account managers were happy to provide them with any information they required.

It wasn't long after the initial SEO was put in place before their first page positions on search engines like Google and MSN started to appear. All the clever Search Engine Optimisation techniques used by Weblinx Ltd are completely ethical and require constant maintenance to keep their chosen key phrases in these prominent positions.